The formulation of digital strategy plans and measures aimed at the quick and appropriate preparation of units for recovery from stagnation is natural and crucial for the operation of the entire travel industry and especially the hotel industry. In short, digital marketing is the boost the hospitality industry needs today more than ever.
What is hotel digital marketing?
Digital marketing for hotels includes all the practices that adapt each business to the ever-evolving era of the internet, giving them rapid opportunities to be known to interested audiences and increase sales. The main digital marketing strategies are related to methods related to:
- Social Media Marketing (Facebook, Instagram,TikTok, Twitter, LinkedIn)
- Email Marketing
- SEM – Search Engine Marketing ( Google Adwords )
- Competitor Analysis
- Content Marketing
Brand Building
How important is implementing digital marketing strategies?
So far, most hotels have reasonably reacted to the negative consequences of the current situation. Steps such as compliance and organization based on hygiene protocols and overall situation management in the era of COVID-19, have contributed significantly to preventing dramatic impacts on the future of the F&B industry.
And yet, the future of hotels will still be unknown, without the implementation of digital marketing tactics that can evolve the entire hotel accommodation sector and seal a successful “tomorrow” for hotel businesses. Amidst an endless jumble of dubious information and movements, more and more hotel businesses are turning to digital marketing, making it clear that the internet space is, understandably, dominant even in the era of Covid-19.
Below, we will analyze the urgent needs of a hotel in the post-covid 19 era and the digital marketing strategy moves that will give a dynamic reset to your hotel business.
Website Optimization
Visitors to your website should see an attractive online environment that exudes security and trust. Remember: on the internet, your website is the representative of your entire business. If the website is sloppy and unwieldy, then the negative impression left to the public naturally affects their opinion on every activity of the business, which is unacceptable in times of COVID-19 when all competitors are struggling to win the clientele that was “frozen” during quarantine periods.
A website that is hospitable and fully functional is what every hotel business needs in order to win its potential customers directly from its website. Show the best of your hotel, report information about your business with an attractive text, offer special packages or discount prices, ensure the best browsing conditions and thus you will have completed the first and most basic step in the process of implementing digital marketing strategies.
Search Engine Optimization (SEO)
One of the main investments that you should take seriously is SEO, search engine optimization. The challenge today for all hotel businesses is to respond to the new data and be able to recover the percentage of customers they had in the pre-covid era -or even maximize it. These goals, of course, can be realized through digital marketing, with a significant boost from dynamic SEO methods.
On-site SEO, off-site SEO and local SEO, are Search Engine Optimization services that hide countless opportunities for you and your business, even in the complicated times we are experiencing. Find the right partners who specialize in SEO techniques on websites and climb Google results, boosting your sales.
Blogging – Content Marketing
A brand is not only what is seen through the gallery that decorates its website. The blog gives you the opportunity to present in a more complete and detailed way the idea behind your business, the amenities that pique the interest of customers and visitors, the human side of the hotel and the staff.
Combined with all other SEO methods that make it possible to present your website to a wider audience, you can take advantage of the possibilities of blogging to give your potential customers the opportunity to get to know your hotel and your services better.
Social Media Marketing
For the most comprehensive marketing strategy in 2024, social media is the core of the most basic methods of promotion. No one can doubt the power of social media, since the vast majority of the active population, which is a target group for hotel units, uses social media daily.
Instagram, TikTok, Facebook, LinkedIn, Twitter, all are capable of presenting your modern identity to the public, developing each brand but also creating relationships of frequent communication and online friction between the clientele / visitors and the business.
Of course, in this case too, any attempt to enhance a profile through social media can fall on the public, if there is no serious and militant targeting behind it. A social media marketing campaign that lays the foundations for recovery should be determined by full professionalism and expertise. Only a competent digital agency can adequately manage and organize an effective social media marketing campaign that will be promoted as and when it should to your ideal audience.
Google Ads campaign
No matter how effective the social media marketing and SEO campaigns you implement on your hotel website are, the results will never be as immediate and dynamic as combining the above methods with a targeted Google Ads campaign.
Through keywords related to your business, your ideal target audience, and competitor businesses and their ads, you can create a fully successful Google Ads campaign. What you need is an experienced consultant on the part of Pay Per Click advertising on the internet, in order to adapt and -most importantly- maintain in the most efficient way all digital marketing practices for you and skyrocket your sales!
